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3 October 2022

The Mercat, the Lliure, the Liceu, the TNC, L’Auditori and the Palau join forces to create new audiences

Six public cultural venues (Mercat de les Flors, Teatre Lliure, Gran Teatre del Liceu, Teatre Nacional de Catalunya, L’Auditori and Palau de la Música) have come together to launch a unique initiative: a joint project to create new young audiences and to promote educational and social initiatives. The initiative aims to attract new audiences to the venues themselves and signpost them to the educational and social sectors.

The Mercat, the Lliure, the Liceu, the TNC, L’Auditori and the Palau join forces to create new audiences

Vibe 35, a culture-filled week for young people aged between 18 and 35
The first collaborative project is Vibe35, a special programme designed by each venue for young people aged between 18 and 35, with tickets at greatly reduced prices (€10 - €20). The programme includes a show or concert at each of the six venues, plus an aftershow, in collaboration with different companies and cultural entities such as Sónar, Primavera Sound, Festival Cruïlla, Razzmatazz and Nitsa/Sala Apolo.

The aim is to bring the programmes of the six venues to a young audience by offering dance and theatre shows and classical and opera music concerts at a reduced price from 21 October to 1 November. At the end of all these events, the young people will be able to enjoy the different spaces of each venue, with ambient music performances and DJ sessions organised by the city’s main contemporary music festivals and clubs.

Under the slogan “Vibe35, a l’octubre, vibra amb al cultura (Come alive with culture in October) (www.vibe35.cat), the six venues have launched a communication campaign aimed at a young audience. The campaign, which includes a spot, microsite and graphic material, offers two ticket sales periods:
• From 3 to 10 October, presale tickets for those who sign up to receive information via the microsite.
• From 10 October onwards, tickets will be on general sale on the website of each venue.

Spot (download)
Poster and apps


Programme for 21 October to 1 November
The Vibe 35 programme kicks off on 21 October at the Mercat de les Flors and ends on 1 November at the Palau de la Música.

The Vibe 35 programme line-up includes:
21/10 Bate Fado + aftershow with Unai Muguruza, in collaboration with Primavera Sound, at the Mercat de les Flors
22/10 Sun & Sea + aftershow with Sama Yak, in collaboration with Nitsa/Sala Apolo and a Maria Arnal DJ set, at the Teatre Lliure
26/10 Il Trovatore + aftershow with DJ and food stands, in collaboration with Sónar, at the Liceu
27/10 Assaig sobre la ceguesa + aftershow with Kyne + DJ Krea, in collaboration with Razzmatazz, at the TNC
29/10 Pol Batlle with Rita Payès + Marina Herlop + aftershow with LANAV, in collaboration with Primavera Sound, at L’Auditori
31/10 Metropolis + aftershow in collaboration with Festival Cruïlla, at the Palau de la Música
01/11 Don Giovanni + Vallès Symphony Orchestra + aftershow, in collaboration with Festival Cruïlla, at the Palau de la Música

A joint educational project
The six Catalan cultural venues have also joined the efforts of their education services to promote the educational value of culture, by creating bridges and acting as intermediaries between the cultural and educational sectors. The main objectives are to promote training and debate, to create educational resources aimed at the entire education community and to give more visibility to the educational offering of the six venues, thus facilitating greater engagement.

To this end, a web platform will be created (expected to be up and running by the middle of next year) that will include a comprehensive programme of all the educational activities offered by each of the six venues, the creation of shared itineraries and the organisation of teacher training days for schools and/or colleges.

The web portal is designed to be a point of reference for all the educational activities offered by the six venues and, in the future, by all cultural institutions interested in participating. The aim is to disseminate the activities in a more efficient and unified way and to speed up the booking, purchase and billing process for the educational activities on offer at the six venues.

One of the pillars of the platform is the creation of itineraries that offer the possibility to link the school programmes with the educational activities of the six facilities.

Another pillar of the project will be the annual teacher training sessions. These sessions will be focused on enhancing the educational and transformational value of the performing arts through workshops and talks given by experts in the sector and a bank of pedagogical and didactic resources for teaching live arts in schools.


Exchanging experiences among the social projects
Lastly, as part of this unique joint project of the six venues, a platform will be developed for exchanging experiences between the social projects of each institution, promoting new ways to collaborate and, in particular, to share strategies for improving the sector’s access to culture.

All these initiatives are based on the recommendation of the Department of Culture that the six Catalan venues work together to find new audiences. The funding comes from a grant awarded by the Ministry of Culture, incorporated into the budget during the pre-budget negotiations last year.

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